{"id":22169,"date":"2026-07-22T23:43:56","date_gmt":"2026-07-22T16:43:56","guid":{"rendered":"https:\/\/wamena.id\/?p=22169"},"modified":"2026-07-22T23:43:58","modified_gmt":"2026-07-22T16:43:58","slug":"relevansi-jadi-kunci-utama-membangun-kekuatan-merek-di-era-digital","status":"publish","type":"post","link":"https:\/\/wamena.id\/?p=22169","title":{"rendered":"Relevansi Jadi Kunci Utama Membangun Kekuatan Merek di Era Digital"},"content":{"rendered":"<p>loading&#8230;<\/p>\n<p>Senior Vice President Marketing Communication BSI Praka Mulia Agung (kanan) dalam ajang Indonesia Original Brand (IOB) Award 2026 bersama Business Digest dan Swanetwork di Jakarta, Selasa (21\/7). FOTO\/dok.SindoNews<\/p>\n<div id=\"detail-desc\">\n            <strong>JAKARTA<\/strong> &#8211; PT Bank Syariah Indonesia Tbk (BSI) menilai relevansi menjadi faktor utama dalam membangun kekuatan merek di tengah perubahan perilaku konsumen dan pesatnya transformasi digital. Sebab itu, perusahaan terus mengembangkan ekosistem digital yang menghadirkan layanan keuangan, sosial, dan spiritual sesuai kebutuhan nasabah.<\/p>\n<p>&#8220;Melalui kampanye Langkah Emas Generasi Emas, BSI ingin menjadi sahabat finansial, sahabat sosial, sekaligus sahabat spiritual bagi masyarakat. Fokus kami Merupakan menghadirkan layanan yang mudah diakses, Unggul tinggi, relevan, dan Menyajikan pengalaman yang lebih baik bagi nasabah,&#8221; ujar Senior Vice President Marketing Communication BSI Praka Mulia Agung.<\/p>\n<p><strong>Baca Bahkan: <a class=\"int-link\" href=\"https:\/\/edukasi.sindonews.com\/read\/1731085\/211\/tingkatkan-literasi-digital-sejak-dini-mahasiswa-fikom-up-edukasi-siswa-mts-al-islamiyah-bogor-1784711263\">Tingkatkan Literasi Digital Sejak Dini, Mahasiswa FIKOM UP Edukasi Siswa MTs Al-Islamiyah Bogor<\/a> <\/strong><\/p>\n<p>Praka mengatakan penguatan merek tidak lagi hanya bergantung pada kualitas produk atau layanan, tetapi Bahkan kemampuan perusahaan memahami kebutuhan masyarakat yang terus berkembang. Menurutnya, pendekatan tersebut menjadi landasan BSI dalam menghadirkan solusi yang terintegrasi melalui ekosistem digital.<\/p>\n<p>Pandangan tersebut disampaikan dalam ajang Indonesia Original Brand (IOB) Award 2026bersama Business Digest dan Swanetwork di Jakarta, Selasa (21\/7). Mengusung tema Strengthening Indonesian Local Brands for Domestic and International Competitiveness in the Tough and Challenging Market, forum tersebut membahas strategi penguatan daya saing merek lokal di tengah dinamika ekonomi.<\/p>\n<p><div class=\"gmr-embed-responsive gmr-embed-responsive-16by9 gmr-video-responsive\"><iframe loading=\"lazy\" title=\"Prabowo Lantik Sudaryono Jadi Kepala BGN Gantikan Nanik Deyang | Sindo Sore | 22\/07\" width=\"680\" height=\"383\" src=\"https:\/\/www.youtube.com\/embed\/CGijT1sW9lw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<p>CEO Business Digest sekaligus Chairman Indonesia Original Brand Award 2026 Handi Irawan mengatakan hasil survei tahun ini menunjukkan merek lokal semakin mampu membangun kedekatan emosional dengan konsumen. Menurutnya, kekuatan sebuah merek Pada saat ini tidak lagi hanya ditentukan oleh harga, tetapi Bahkan kemampuannya memahami kebutuhan konsumen dan terus menghadirkan inovasi.<\/p>\n<p>&#8220;Indonesia Original Brand bukan sekadar penghargaan, tetapi Bahkan cerminan bagaimana merek-merek lokal terus Mengoptimalkan daya saingnya. Merek yang mampu bertahan Merupakan yang relevan dengan kebutuhan konsumen, terus berinovasi, serta memiliki kepercayaan yang kuat di mata masyarakat,&#8221; ujarnya.\n        <\/p>\n<\/div>\n<p>Sumber Refrensi Berita: CNNINDONESIA<\/p>\n","protected":false},"excerpt":{"rendered":"<p>loading&#8230; Senior Vice President Marketing Communication BSI Praka Mulia Agung (kanan) dalam ajang Indonesia Original&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22170,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"kia_subtitle":"","footnotes":""},"categories":[31],"tags":[],"newstopic":[],"class_list":["post-22169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bisnis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Relevansi Jadi Kunci Utama Membangun Kekuatan Merek di Era Digital - Wamena<\/title>\n<meta name=\"description\" content=\"Relevansi Jadi Kunci Utama Membangun Kekuatan Merek di Era Digital - 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